2011 / MAY / PRESS RELEASE
VENTURA LAMBRATE 2011 WAS AN OVERWHELMING SUCCESS!!!Milan, Italy, 12 – 17 April
Organisation in Design, the founders, art directors and organisation behind Ventura Lambrate, would like to thank all exhibitors, visitors, press members and all people behind the scenes for their contribution to the success of Ventura Lambrate 2011.
If you missed Ventura Lambrate 2011, we hope to see you next year at Ventura Lambrate 2012!
The coming months Organisation in Design will work on other great projects, like Glasstress 2011(Venice), Qubique (Berlin), et cetera. And we will start focussing on Ventura Lambrate again from September 2011.
VENTURA LAMBRATE 2011 IN NUMBERS
Organisation in Design is proud to announce that the numbers of Ventura Lambrate 2011 exhibitions, visitors and press members have doubled compared to last year!
Visitors Ventura Lambrate Opening Night: over 10.000
Visitors Ventura Lambrate General Opening Hours: over 50.000
Ventura Lambrate 2011 counted:
- over 60.000 visitors (30.000 visitors in 2010)
- over 1.000 registered journalists (500 journalists in 2010)
- over 315 designers
- over 48 exhibitors
- over 9.000 square meters
VENTURA LAMBRATE 2011 RECEIVED GREAT AMOUNTS OF PUBLICITY AND MANY POSITIVE REVIEWS:
The New York Times (USA)
“Last year, a Dutch group organized the area as the Ventura Lambrate design district, attracting youthful exhibitors with a reputation for unchecked creativity. This year, it was the must-see destination, despite the necessity of scuttling through a tunnel to get there.”
Abitare (IT)
“They come back to Lambrate more energetic than ever, this year queens of an area revealing enormous and uncommon spaces and looking as one of the most startling areas of the oncoming Salone. This appeared already on paper, but a look round the designers still busy mounting convinces us that Margriet Vollenberg & Margo Konings set up a potentially explosive quarter…”
HP de Tijd (NL)
“During the Salone del Mobile, Lambrate is by far the best area in Milan.”
Mazen (IT)
“The many wonders of Ventura Lambrate 2011 is no magic. It’s a careful work of a fine team.”
Il Sole 24 Ore (IT)
“Ventura Lambrate, the new beating heart of Milan Fuorisalone.”
La Repubblica (IT)
“Ventura Factory. World’s best academies graduate their students at Ventura Lambrate. [….] Via Ventura, Via Massimiano: a few streets and several locations. In this corner, far from the centre and full of urban charm, there is a new district which concentrates the most international, young, innovative and free expressions of design….”
Corriere della Sera (IT)
“Nobody can see the whole Fuorisalone, that is its charm. But I have been at Ventura Lambrate twice, the success with public is the proof that it is possible to give life to a district outside from the traditional circuits.” Davide Rampanello, president of Triennale di Milano.”
Wallpaper*: Interview with Moritz Waldemeyer (UK)
“I think there’s a shift going on in Milan for the design week, the classic area of the cool and new used to be Zona Tortona but all the more edgy, interesting and young design has moved over here to Ventura Lambrate.” […] “It’s a beautiful area, it got amazing architecture with really beautiful spaces. Now all the cool designers are here, so it’s a very good spot to be!”
Wallpaper*: Interview with Tord Boontje (UK)
“We choose Ventura Lambrate area because it seems very dynamic; this year definitely our peak is coming to Milan, coming to Lambrate. Ventura Lambrate developed a reputation of very cool and interesting shows.”
Wallpaper*: Interview with Tord Boontje (UK)
“We choose Ventura Lambrate area because it seems very dynamic; this year definitely our peak is coming to Milan, coming to Lambrate. Ventura Lambrate developed a reputation of very cool and interesting shows.”
Wallpaper*: Interview with Yves Béhar: (UK)
“It’s a mixture between industrial and new buildings with an instruction style. It’s going back to the old energy of the Milan fair because more laboratories, more schools are here; it’s more edgy.”
VENTURA LAMBRATE AND ORGANISATION IN DESIGN FACEBOOK FAN PAGE
During Salone del Mobile Ventura Lambrate has gained hundreds of fans on Facebook.
We would love to invite you all to also join the Organisation in Design Facebook page to follow the progress on all other undertakings of Organisation in Design, including upcoming projects like GLASSTRESS 2011 and Qubique and many, many other exciting projects!
VENTURA LAMBRATE 2011 WOULD LIKE TO THANK ALL OUR WONDERFUL AND SUPORTIVE MEDIA PARTNERS AND SPONSORS 
